A friend of mine runs an ecommerce store selling back pain products.
She does very well and although not rich, she runs it as a lifestyle business
She travels the world and runs her shop from her laptop
But to get to this point she had to quit her full-time job
“Focus On The Business Full Time”
And focus on the business full time.
When she made the leap, she expected the business sales to increase.
But they didnâ€™t
She tried tweaking a lot of things messing with everything
This went on for a couple of years and I got occasional update over lunches
She worked very hard
Then one lunch she mentioned that she had increased her sales.
I was very interested to hear what it was, after all this had been baffling her for such a long time.
She said I just started sending more emails.
It was that simple.
Her business it turns out sells mostly from email, these emails drive new business.
She just did more of that.
Itâ€™s like a magic trick, once its explained it seemed obvious but it was not obvious at the time.
Perhaps she thought that more emails would annoy customers, or that it wouldnâ€™t help.
Her assumptions were wrongâ€¦
“Find Whatâ€™s Working In Your Business And Do More Of That”
I donâ€™t want the message of this to be â€˜send more emailâ€™ but instead find whatâ€™s working in your business and do more of that.
Why is this important?
Because product-market fit is rare. Itâ€™s hard to find a marketing channel thatâ€™s profitable.
Your business is like a gold mine and you probably have one or two profitable seems of gold.
“Stop Digging New Holes And Focus On Those Seems”
Stop digging new holes and focus on those seems.
Forget about the rest, just find whatâ€™s working and streamline. Get rid of the rest â€“ lose the baggage â€“ become your best-selling products â€“ be that for the market and get seen more on this product set.
You have stumbled on success, great! Now go and really hammer that with much more frequency.
So, how can you get started? – Watch my case study video here http://go.markhammersley.co/get-started/
Mark (Gold Miner) Hammersley
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