Magento Development & Strategic Consultancy
Christy are an iconic brand of home textiles. This includes the famous Wimbledon Towels and are well known throughout the UK for quality and customer service. We worked with Christy to facilitate a period of high growth.
6 Figure Revenue Growth Year On Year
Direct Revenue Grows By Over 100% YOY
Source – Google Analytics
Understanding what visitors are struggling with is only half the battle. The other half is knowing what to do about it. With over 10 years of Ecommerce split testing under our belts we have a huge catalogue of test results to implement once the issues are uncovered. We also brought this methodology to Christy and setup split tests to uncover the rights directions to take with key traffic segments.
Scent Trail leads to massive growth in the house file
We developed ScentTrail exactly for client’s like Christy. When starting to increase site traffic through paid media, it’s paramount to implement data collection techniques that grow the house file. This allows further segmentation and email automation techniques to be implemented.
Making sure transactional and promotional emails were delivered was key. Offers needed to be delivered on time as many were time sensitive, hence any ESP delay frustrated the end user due to them missing out.
Social Media Revenue Grows By Over 300%
Facebook sales funnels continue to be a unique offering at smartebusiness. Starting with bottom of the funnel campaigns and then layering on top sales funnel stages allows us to recruit new customers and take advantage of the sites rising conversion rates.