How To Know If Your Adwords Agency Is Actually Doing Something

How To Know If Your Adwords Agency Is Actually Doing Something

We’ve been having a lot of calls with many of you over the past few weeks and we keep seeing neglected Adwords accounts, so I thought I would write down a few tips on how to keep your Adwords Agency on the ball.

Even if you don’t choose to work with us at the very least you will keep my competitors busy and give them more to do.

“Have A Look At The Change History In The AdWords Account”

One of the best ways to see what they are doing is to go and have a look at the change history in the AdWords account. This shows all the changes that have been made in the account in the past.

On many of the accounts I have looked at recently, there’s been literally no changes made on the account for months.

Why Am I Paying You To Do Nothing?

That’s something to ask your Adwords team about, in-house or agency. Effectively ask the question why am I paying you to do nothing?

Once they know you are looking at the change history you can be sure that they will up their game and make sure that they are actively working on the account.

So where can I find the change history?

In the older Adwords interface, the change history link is in the tools menu.

In the new Adwords interface, the change history link is at the bottom of the left-hand menu.

So, go and have a look and make sure you see lots of stuff being done.

Have a look at our Google Shopping Case study video to see what an actively managed campaign can do


Mark (An Agencies Worst Nightmare) Hammersley


June 21, 2018

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