It’s frustrating to see thousands of people visit your site never to return.
It’s even more annoying when you have paid for them to come and have a look.
We desperately need to know why they are not buying. What can I do differently?
But if you ask them they won’t tell you.
Why should they? It’s not their job to improve your website and they are busy finding a product that fits their needs.
So how do we find out what to improve?
“We Ask Them When They Are High”
Just after buying something we get a buyers high, a shot of dopamine that makes us feel good.
This is when to ask customers how we can improve the site.
Not only do they feel good, but they have finished their main task and are ok answering questions.
But surely the people who have just bought don’t need anything fixing on the site? After all, they are the buyers.
Yes, but the lowest hanging fruit any ecommerce site is the almost buyers, the people that get most of the way to the checkout but then bail.
“What Annoys The Buyers Will Annoy The Almost Buyers”
We have a feedback question running now on one of our biggest sites and the information coming in is priceless.
Have a look what happens when you find out what’s annoying visitors and concentrate on what’s working watch our Google Shopping Case Study https://go.markhammersley.co/get-started
Mark (High) Hammersley
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