Divertimenti chose smartebusiness to re-design and re-platform their ecommerce store, moving to Magento Community Edition. Divertimenti is an online shop & cookery school resulting in a unique sales funnel to suit all visitors.

By tailoring the user’s content to their previous purchasing history and forecasting buyer behaviour based on similar buyers the site becomes more dynamic raising the probability the any customer will add products to their cart. With larger phones and increased roaming internet mobile traffic is growing rapidly for Divertimenti. It's one of the largest mobile and tablet ratio's we have seen and so we did extensive research on these platforms to make sure everything worked well and made sense!

One of our biggest challenges was our huge inventory and how to allow people to find the right product. smartebusiness were brilliant at uncovering the ways different customer segments used the site and once the new site was live we saw immediate conversion rate gains.


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