The Ecommerce Thank You Campaign

However, given that everyone does this, customers don’t see it as they expect it.

To convey our gratitude for their order we must go one step further and set a remarketing thank you campaign.

Why?

Two reasons

“We Want People To Have A Good Experience And Buy From Us Again”

One, we want people to have a good experience and buy from us again and if we communicate our genuine thanks for them being a customer they will notice

Two, if we do it in the right way, we can generate great social proof and the customer’s communities will see them buying for our store.

So how do we setup a Thank You Remarketing Campaign?

You want to be doing this where recent customers can easily comment, so good platforms are Facebook, Instagram, and Twitter.

Create 3 –  5 day remarketing lists based on visitors that have bought.

Setup adverts that thank the customer for their order and invite people to comment on the advert thread i.e. Let us know about your experience on our website.

“You Should Get Lots Of Social Proof Building On The Advert”

Of course, you can control the comments, but you should get lots of social proof building on the advert which should help remove any buyer’s remorse and aid them to buy more in the future.

We find that this advert sometimes has return on spend of over x20

Why?

Why would people who have just bought, buy again?

Well, often this is one of the best times to sell more as customers are in the honeymoon phase and open to adding another item.

So, Thank You

Watch our case study video to see how techniques like this have helped the accounts we manage http://go.markhammersley.co/get-started

Thank You

Mark (Thank You) Hammersley