Value and Price In SEO
October 30, 2011
Buying SEO services is a lot like choosing a sales employee for your business. On the cheaper side of SEO, you have SEO firms in India or the Philippines who will run your SEO program for you. But would you hire an India firm to handle sales for your business? Would they be able to understand your customers and sell them your products on the phone as well as a native English speaker? You need to choose an SEO professional who understands how to create solid content that will sell your services, and one who understands which keywords people search for when buying. They need to be savvy enough to change their tactics if the sales results are not what they expect –
Bottom line, they need to be good enough to react to how your business is converting on Google.
There is so much more to SEO than just arriving at a page one ranking, and you will get what you pay for in terms of strategy. If you want to keep costs super low and use a firm from a developing country then you will have to constantly be on their back to make sure they are working for you and that their approach is worthwhile.
You have to ask yourself if you want a forward thinking, self-managing sales person in your business or someone you will need to constantly support and monitor.