smARTebusiness, digital marketing agency

Stone Computers

Stone Computers has gained an enviable reputation for reliability and stability with over 40,000 PCs sold in the last year. The company has earned the confidence of the Education sector, with over 500 UK Schools, Colleges and Universities making regular purchases.

“SmARTebusiness interviewed key players in our company and really understood what we are trying to achieve through research. Their work was extensive and the benefit of their recommendations was immediately clear”

Simon Pettit – Commercial Director Stone Computers

Solutions Involved

Search Engine Optimisation

Stone Computers start to use search as a sales channel with SmARTebusiness’s search engine optimisation team

The Challenge
To open up the new website to search engine traffic.

The Solution
SmARTebusiness uncovered the problems that were hindering and blocking search engine listing.

Benefit
Stone Computers gain a solid platform from which to launch their search engine marketing activities.

Stone Computers is a computer manufacturer and hardware reseller specialising in the supply of PCs, notebooks, servers, networking equipment, peripherals and audio-visual products to Public Sector organisations, including Central and Local Government, Healthcare and Education. Stone Computers has gained an enviable reputation for reliability and stability with over 40,000 PCs sold in the last year. The company has also earned the confidence of the Education sector, with over 500 UK Schools, Colleges and Universities making regular purchases.

Stone Computers sales model revolves around telemarketing and field sales professionals building and closing the sale. Their old website was built to support this sales process. With the success of competitors such as DABS and RM Plc Stone Computers realised that they were missing out on a major online market. Stone Computers wanted to make sure that their new website was built with the search engines in mind. They needed the website to employ the latest search engine techniques.

Google was shut out by the site’s structure.

SmARTebusiness’s search engine optimisation team started with a thorough analysis of the website using purpose built in house tools. For example Google search engine indexing was emulated to see how it fared when scanning the site. Major problems were soon highlighted and these were added to the ‘As is’ assessment. A site quality check showed up areas where customer experience could be hurt was communicated to Stone Computer’s technical team. At the end of the research phase a report was compiled with recommendations for each part of the website.

SmARTebusiness’s search engine optimisation team are specialists at bringing search engine traffic to a website. They typically start with an ‘as is’ assessment and then implement the recommendations driving towards the online goals of the company. The SmARTebusiness team can be involved during the build of the website or afterwards for niche project areas.

After the recommendations were implemented one of the major search engines now listed 18 times as many pages for the website. This meant that much more of the website’s pages were considered for the search results giving a greater percentage of search engine traffic to the site.

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