Case study
Euro Car Parts are a large UK distributor of car components. They approached us to help with a joint promotion with TMD Friction (Pagid). We produced an instore data capture exercise by driving people to a lead generation online form.
We produced over 1,000,000 unique scratch cards which were given to the customers over the counter with each purchase. Upon scratching off the panel, a unique code was revealed taking them a microsite where they instantly discovered what or if they had won. The thank you page featured a discount voucher to redeem instore, so encouraged repeat business.
