Case study
It’s been great working with smARTebusiness on the ‘Find Your Nearest’ project. With their help we’ve added a new interactive dimension to our mobile campaign and
enabled thousands of people to find their nearest Sainsbury’s Sport Relief Mile just by sending a text message”
Amanda Horton-Mastin – Comic Relief New Media and Development Director
Deploying Interactive Advertising
Sports Relief uses smARTebusiness’s ‘Find Your Nearest’ software. ‘Find Your Nearest’ allows Sports Relief to put the following information on their advertisements:
Text ‘Mile’ followed by your postcode to 8181 Texts cost 25p plus your normal network charge. The advertisements were frequently placed before Eastenders, the Ten O’clock and the World Cup coverage.
When viewers text in their postcodes they are immediately sent their nearest local mile and instructions on how to register for the events. Each text in is sent back using the 25p premium text route and this generates incremental charity donations for Sports Relief. As the events become closer in the calendar the reply text message encourages people to donate and how to do so.
Details
ClientComic Relief
