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What’s the most common question I get asked about making an ecommerce site sell?
Once people realise what I do and have done for other people the next question is ‘what is the most important thing I should do Read More
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Why will my ecommerce sales not start?
I keep coming back to this subject, I think at the start of this blog I should cover the roots of a successful e-commerce site. Read More
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Marketing a Magento Site
This is a brief intro to a few articles I want to write about marketing related to a Magento Ecommerce website. We have been using Read More
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Why You Want Ethical White Hat SEO
There are two types of search engine optimisation ‘white hat’ and ‘black hat’ optimisation. White hat optimisation techniques are those that are in line with Read More
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How to Avoid 5 SEO Buying Mistakes
1. Guarantee’s Some SEO firms use marketing gimmicks such as ’100% Money Back Guarantee on Page One Rankings’ – This certainly sounds like a wining Read More
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6 Costly Misconceptions about SEO
1. If the Google Rankings are High, the Sales Will Follow…Wrong! Many companies and also SEO suppliers are so dazzled by the thought of page Read More
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7 Mistakes To Avoid When Choosing SEO
1. Not understanding what kind of reporting/feedback you will be receiving and when. How’s your SEO going? Often SEO suppliers tell you that a lot Read More
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Value and Price In SEO
Buying SEO services is a lot like choosing a sales employee for your business. On the cheaper side of SEO, you have SEO firms in Read More
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Google Panda 2
Hi guys and gals, I am seeing some SERP movement and on-line it seems to be Panda 2. Discuss!
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Bing, Google Social Search
This is going to be huge and really I cannot see why it has taken them so long to do it. About 6 months ago Read More
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Google Panda Was Nice To Us!
One of my sites www.freepressreleases.co.uk has more than doubled is organic traffic after the panda update Considering that this site gets 1000s of unique visitors Read More
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Interesting Stats On Google’s Recent Algorithm Change
This post gives some really interesting detail on the winners and losers in the Google Panda update in the UK. http://blog.searchmetrics.com/us/2011/04/12/googles-panda-update-rolls-out-to-uk/ Man if I was one Read More
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Infographic On The Growth Of Ecommerce in Asia, US, Europe and Rest of The World
I thought it would be interesting to put together an infographic on the growth of eCommerce in the World. When you look at it visually like this Read More
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Thought this Google Panda Post Was Funny
It seems that Panda has indeed hit those sites that just scrap content and do little effort to ‘spin’ content. I think if you are Read More
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New PHP Job Available At smARTebusiness Manchester
We are hiring and looking for senior and junior PHP developers to join our Manchester team. If you are interested please contact ian.hammersley@snartebusiness.co.uk (+44 [0]7946506736) Read More
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Google Recipe Search – What this means to us webbies
I think this is an interesting move for Google and how in the future they are going to help users refine their search. For us Read More
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New Promotions Engine For Magento Released #Magento
smartebusiness and Fooman are proud to announce our new promotions engine for Magento. (Available here http://store.fooman.co.nz/extensions/magento-extension-advanced-promotions.html) Our direct marketing clients where getting frustrated with the promotions that Read More
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My 2011 new years resolutions
Ok for 2011 this is what I want to do. These are my personal goals which may or may not overlap with the businesses we Read More
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Copy Writing Tips For Split Testing With Google Optimiser
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How To Get Your Press Release Published Online
If you have decided to use press releases as part of your online PR or search engine marketing mix then you want to know that Read More
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Five Killer Press Release Ideas
Ok I am going to tell you a shocking truth: most journalists will never notice or write about your company and its products and services. Read More
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Link Building Strategies For Ecommerce SEO
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Affiliate Marketing Programs for Ecommerce – beginners guide
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Google Optimizer Explained
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PHP Magento Job Opening Manchester UK
Yes we are hiring, check out the job posting on our site here – http://www.smartebusiness.co.uk/index.php/jobs.html
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Google Adwords Tips – Keyword Research
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How To Use Magento
Here is a brief video on how to use Magento, the admin area, ot see what areas to focus on. I also talk about the Read More
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Email Marketing Best Practice Setup with SmARTebusiness
With Internet SPAM becoming so much more of an issue and internet email filters becoming more and more advanced it is necessary to make sure Read More
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The Beauty Of Direct Response
We are a direct response marketing agency and as such concentrate on measuring results. We know what works and because we have the data to Read More
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When should you use shopping search engines.
There are now a lot of shopping search engines about, are they really worth the effort. The pain of adding a shopping search engine is Read More
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My target customer does not exist!
One of my last posts was about finding your ecommerce customer avatar ( here – http://www.browsertobuyer.com/?p=108), ie your exact target customer so that you can Read More
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How to get some direct customers
This is not ecommerce related but I felt that as I had spent the time writing it, then I may as well put it out Read More
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My ecommerce customer is called Susan – or is she?
We all have an idea of who our customer is, but how many of us actually test that and analyse the data. I have recently Read More
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Suitable Offer Themes for the next 12 Months
If you want to have a good offers you need to have a ‘reason why’. A reason why makes buyers much more likely to buy Read More
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High Value Google Optimiser Experiments For Magento
The ecommerce software magento comes with Google Optimiser built into a couple of areas. These are categories and product listings. This is great but the Read More
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The ‘Hammersley Sales Funnel’ for Ecommerce Sites
This is my first post on this subject and I hope I can make myself understood as this is THE most important tool I have Read More
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The new turn in online retail – Social Media
As you can see from the The National Retail Federation’s Shop.org and Forrester Research the increase in budget is going into social media. It is Read More
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How To Get The Right Followers On Twitter
In this video I talk about how to add the right followers in Twitter for you ecommerce site. The unique thing about Twitter is that Read More
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Killer Online and Offline Marketing For Ecommerce
At the moment online marketing is cool, hip and still the buzz word of every upwardly mobile marketing manager. Offline marketing is still there and Read More
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Following Up With Abandoned Shopping Carts
When you have the statistics in front of you it can be amazing how many people leave the cart at the last minute even after Read More
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Why my first Ecommerce Site Failed
I have just written a long email to someone I am helping to get the online sales they need. I have gone into some detail Read More
