Malvern Hills Hotels gets page 1 Google Listing on Top Keyword

Overview

The Challenge
To make sure The Malvern Hills Hotel is listed on the top Google results for the search phrase Malvern Hotel.
The Solution
Four hours worth of focused search engine optimisation work
Benefit
The Malvern Hills Hotel receives more bookings via their website

Intro

Introduce the industry, the products, areas of interest and the culture of the customer. Explain their current situation. The Malvern Hills hotel was listed in the Google index but it did not seem to be getting a lot of potential customers to its website. There had been no search engine optimisation work done to the website and therefore the people finding the website on Google, Yahoo and MSN search were very untargeted to the service that the Hotel provided. This meant that people finding the website were often looking for other information about the Malvern Hills area rather than for a hotel. The Malvern Hills Hotel was suffering because competitor’s website were receiving the best internet search traffic. Also without good search engine optimisation the Hotel had to rely on online Hotel directories that take a hefty commission on all bookings.

The Malvern Hotel realised that they needed to find out what search terms their customers were using to find the hotel and then make sure that the website appeared on Google for these searches.

Search Engine Optimisation Increases Online Booking Inquiries

SmARTebusiness did some upfront research and found that the majority of the people looking for a hotel in the Malvern Hills area were searching for ‘Malvern Hotel’ not ‘Malvern Hills Hotel’ as previously thought. With this information it was clear to see why potential customers were not finding the website, as it was not appearing on Google, Yahoo or MSN.
SmARTebusiness worked on the site structure to make it search engine friendly and implemented key techniques to highlight the website for ‘Malvern Hotel’. With the site updated smARTebusiness worked on some off site optimisation to create better search results. Overall only four hours work was needed to bring the website up to speed.

One week after the work was completed the website appeared on the first page of Google for the desired search term.
SmARTebusiness are experts at Search Engine Optimisation having worked with the major search engines for over 6 years. Our team is constantly learning to keep abreast with the latest techniques in search. SmARTebusiness have experience in optimisation for small search terms like the example described here but also for really competitive terms that take a large amount of planning and work. For The Malvern Hotel the benefit from being on the first page of Google was immediately clear, overall visitors to the website increased and internet enquiries flooded in. Also there is now less reliance on online Hotel Directories saving on the commission that a hotel has to pay on a booking fee.