Online eMarketing

Online eMarketing

 

Online Marketing

We understand the importance of harmonising online and offline marketing to achieve the best results… it needs to be joined up from the very top. Creating an emarketing strategy is essential to provide a ‘lifecycle customer sales model’ It begins by capturing the attention of prospects demonstrating that they have a need for what is on offer and are willing to invest money to solve their problem. The emarketing continues by developing a sales funnel that nurtures the best customers, filtering out mismatches and refining the specific target customer.

The 3 critical eMarketing essentials

eMarketing for your eCommerce store is ultimately about growing sales. Too often companies neglectthe importance of eMarketing. The return of investment should be the critical deciding factor when planning the eMarketing campaigns.

At smartebusiness, we know that the amount of revenue generated by eMarketing is determined by 3 simple relationships :

Traffic x Conversion x Average Order Value = £Revenue Generated

All smarebusiness eMarketing activities are designed to effect one or more of the above relationships, everything is tracked to the bottom line, making ROI as transparent as possible.

We've created 3 simple eMarketing phases

At smartebusiness, we split the eMarketing of your eCommerce store into 3 critical areas. We call them the 3R's :

Recruitment + Retention + Reactivation

Developing strategies to ‘Recruit’ new customers, to ‘Retain’ existing customers and to ‘Reactivate’ lapsed customers.

The above diagram symbolizes the whole vision of your visitor eMarketing journey. Sitting as the ‘sponge’ is our smartmail emarketing platform; we believe our responsibility includes all the data capture and over the last 6 years, we’ve become experts at data capture andhave developed unique 'prospect to customer' conversion campaigns.

Once the ‘prospects’ have been captured, the sophisticated Event Engine allows us to send advanced automation of behavior and profileled emails. Event driven mailings can be extremely targeted and immediate, therefore initiating the greatest response from your recipient base.

We also setup Powerful event‐driven techniques include sending date‐driven reminders or renewals, basket drop off incentive programs. Split testing that automatically monitors the results and sends the best performing campaign without having to press a button.

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