Ecommerce Email Marketing

Corporate Telecommunications create sales leads

"SmARTebusiness's smARTmail product allows us to easily send out mail broadcasts to new and existing customers. We can then see who clicks on the product links and seamlessly follow up the leads with our telemarketing team."

Chan Bansal - Corporate Telecommunications Business Development Manager

The Challenge

To implement a process that would create, follow-up and close leads generated by email marketing.

The Solution

smARTebusiness's smARTmail Gold solution allows Corporate Telecommunications to send, track and convert sales leads into sales.

Benefit

Ability to quickly pinpoint which customers are ready to buy.

Intro

Corporate Telecommunications is the UKs fastest growing Plantronics distributor and one of the largest distributors of headsets in the UK. Telecommunication products range from DECT handsets to wireless headsets selling to call centres and customer facing businesses throughout the UK. Corporate Telecommunications started off using resellers as a distribution channel but wanted to open a new internet sales model as part of a bid to double their £10 million per year turnover. Corporate Telecommunications base their business on a strong culture of putting the customer's needs first and this has contributed to their swift growth in the market.

Corporate Telecommunications had acquired a large number of customer email addresses and used email to send out offers to their customers. Emails were designed in a graphics package and sent out using Outlook. Unfortunately the company had no way of knowing if their emails were read or if any customer was interested in buying. The only way the sales team could actually follow up on the leads was if a customer actually emailed or called about the offer. To follow up the email broadcast the sales team had to blindly call all the customers on the list to see if anyone had taken an interest in the offer. As the marketing department could not give any leads to the sales department there was no synergy between them.

Corporate Telecommunications realised that they needed to work with a digital marketing agency who could implement email best practice to align sales and marketing.

End to End Email to Sale

Corporate Telecommunications asked smARTebusiness to come up with a solution that would target the right customers with the right offers at the right time. Corporate Telecommunications also wanted to know which customers had opened the email, who had clicked through and which customers were most likely to buy.

smARTebusiness started using their smARTmail software to deliver email marketing campaigns. This allowed the email marketing consultants at smARTebusiness to put in place the best techniques for the highest email open rates, click throughs and call to actions. Once smARTmail has delivered the email the software will show which contacts have done what. This information is then sent to each contact account manager for follow up.

smARTebusiness are a cutting edge digital marketing agency with a team of email marketing experts that have developed best practice for eshot and e-campaigns. Using the methods created smARTebusiness are able to create, design and target highly effective email campaigns whether it is in business to consumer or business to business markets.

smARTebusiness's smARTmail solutions have also reduced the costs of sale in Corporate Telecommunications as emails can drive customers straight to the website for an ecommerce purchase. Corporate Telecommunication's marketing and sales department now have a constant stream of leads flowing from the email campaigns to the sales team that can be followed up on. Professionally designed email templates make it easy for the company's brand to remain consistent across all marketing disciplines and customers welcome the more personal emails that they receive.

Start your smARTebusiness success story!

Just download our free report on the 7 secrets to doubling your online revenue

Ecommerce Email Marketing