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Auction Seeding
The use of high traffic volume aution sites to generate awareness for a companies product. Customer find one offering on a website and then navigate to the main companies website to see more related products.

Blogvertising
The use of the blog medium to place adverts and to drive customers to a website or porduct offering. A blog is an online information piece that gets updated by an author regularly on a certain topic. Category specific content make this a valuable space for companies to advertise on.

Brand Response Advertising
Allowing an advert to be have a call to action that warrants a response. For example 'text WIDGET to 60044 to find out more about this product' is an example of this.

Contextual Advertising
The automatic placement of adverts on category specific webpages. eg articles about insurance would automatically put in an ad for an online insurance company.

Podcasting
Podcasting is the recording of an audio show in a format like mp3 and wav. The recorded audio is then made avaiable to subscribers via an RSS feed. Once a user has subscribed each podcast is automatically downloaded by the persons ausio device, for example IPOD

Podvertising
The insertion of an advert into a podcast. The advert can work like a traditional radio advert before or after the program or can feature the service or product actually within the audio content.

RSS Techniques
The use of a feed to distribute content. An RSS feed uses XML to incorporate content from one source to many sources automatically. Very effiecient data distribution where users can sign upto RSS feeds that are specific to their interest.

Widgets
Widgets are tools that people can download that do a useful job on their computer. It could be a calculator or a fitnes tool. Companies can sponsor the developement of these tools and then get their branding on a users desktop.