Archives

What’s the most common question I get asked about making an ecommerce site sell?

Once people realise what I do and have done for other people the next question is ‘what is the most important thing I should do Read More

Why will my ecommerce sales not start?

I keep coming back to this subject, I think at the start of this blog I should cover the roots of a successful e-commerce site.  Read More

Marketing a Magento Site

This is a brief intro to a few articles I want to write about marketing related to a Magento Ecommerce website.  We have been using Read More

Google Panda 2

Hi guys and gals, I am seeing some SERP movement and on-line it seems to be Panda 2. Discuss!

Bing, Google Social Search

This is going to be huge and really I cannot see why it has taken them so long to do it. About 6 months ago Read More

Google Panda Was Nice To Us!

One of my sites www.freepressreleases.co.uk has more than doubled is organic traffic after the panda update Considering that this site gets 1000s of unique visitors Read More

Interesting Stats On Google’s Recent Algorithm Change

This post gives some really interesting detail on the winners and losers in the Google Panda update in the UK. http://blog.searchmetrics.com/us/2011/04/12/googles-panda-update-rolls-out-to-uk/ Man if I was one Read More

Infographic On The Growth Of Ecommerce in Asia, US, Europe and Rest of The World

I thought it would be interesting to put together an infographic on the growth of eCommerce in the World.  When you look at it visually like this Read More

Thought this Google Panda Post Was Funny

It seems that Panda has indeed hit those sites that just scrap content and do little effort to ‘spin’ content. I think if you are Read More

New PHP Job Available At smARTebusiness Manchester

We are hiring and looking for senior and junior PHP developers to join our Manchester team. If you are interested please contact ian.hammersley@snartebusiness.co.uk (+44 [0]7946506736) Read More

Google Recipe Search – What this means to us webbies

I think this is an interesting move for Google and how in the future they are going to help users refine their search.  For us Read More

New Promotions Engine For Magento Released #Magento

smartebusiness and Fooman are proud to announce our new promotions engine for Magento. (Available here http://store.fooman.co.nz/extensions/magento-extension-advanced-promotions.html) Our direct marketing clients where getting frustrated with the promotions that Read More

My 2011 new years resolutions

Ok for 2011 this is what I want to do. These are my personal goals which may or may not overlap with the businesses we Read More

Copy Writing Tips For Split Testing With Google Optimiser

How To Get Your Press Release Published Online

If you have decided to use press releases as part of your online PR or search engine marketing mix then you want to know that Read More

Five Killer Press Release Ideas

Ok I am going to tell you a shocking truth: most journalists will never notice or write about your company and its products and services. Read More

Link Building Strategies For Ecommerce SEO

Affiliate Marketing Programs for Ecommerce – beginners guide

Google Optimizer Explained

PHP Magento Job Opening Manchester UK

Yes we are hiring, check out the job posting on our site here – http://www.smartebusiness.co.uk/index.php/jobs.html

Google Adwords Tips – Keyword Research

How To Use Magento

Here is a brief video on how to use Magento, the admin area, ot see what areas to focus on.  I also talk about the Read More

Email Marketing Best Practice Setup with SmARTebusiness

With Internet SPAM becoming so much more of an issue and internet email filters becoming more and more advanced it is necessary to make sure Read More

The Beauty Of Direct Response

We are a direct response marketing agency and as such concentrate on measuring results.  We know what works and because we have the data to Read More

When should you use shopping search engines.

There are now a lot of shopping search engines about, are they really worth the effort.  The pain of adding a shopping search engine is Read More

My target customer does not exist!

One of my last posts was about finding your ecommerce customer avatar ( here – http://www.browsertobuyer.com/?p=108), ie your exact target customer so that you can Read More

How to get some direct customers

This is not ecommerce related but I felt that as I had spent the time writing it, then I may as well put it out Read More

Suitable Offer Themes for the next 12 Months

If you want to have a good offers you need to have a ‘reason why’. A reason why makes buyers much more likely to buy Read More

The ‘Hammersley Sales Funnel’ for Ecommerce Sites

This is my first post on this subject and I hope I can make myself understood as this is THE most important tool I have Read More

The new turn in online retail – Social Media

As you can see from the The National Retail Federation’s Shop.org and Forrester Research the increase in budget is going into social media.  It is Read More

How To Get The Right Followers On Twitter

In this video I talk about how to add the right followers in Twitter for you ecommerce site. The unique thing about Twitter is that Read More

Killer Online and Offline Marketing For Ecommerce

At the moment online marketing is cool, hip and still the buzz word of every upwardly mobile marketing manager.  Offline marketing is still there and Read More