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My ecommerce customer is called Susan – or is she?
We all have an idea of who our customer is, but how many of us actually test that and analyse the data. I have recently Read More
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High Value Google Optimiser Experiments For Magento
The ecommerce software magento comes with Google Optimiser built into a couple of areas. These are categories and product listings. This is great but the Read More
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Following Up With Abandoned Shopping Carts
When you have the statistics in front of you it can be amazing how many people leave the cart at the last minute even after Read More
