SEO Buyers Guide

 

The free, must-see report for anyone considering or using SEO Marketing.

SEO | Search Engine Marketing | Google Search Marketing | SEO Optmisation | SEO Company

 

Definition of Search Engine Optimisation

 

 

4 Steps to Increasing the Value of your SEO Investment

1. Not Renewing Keywords

A reoccurring problem we see time and again that will stop businesses from achieving optimum ROI from their SEO is the non-adding of new keywords. When top rankings have been achieved on a certain keyword, the SEO provider should immediately suggest the next keyword to add in its place.

A poor SEO supplier would say something like, ‘Now we have these good search engine rankings we need to spend our time maintaining these rankings.’

Although it is true that you do need to top up your existing SEO rankings, it does not mean that you should not be adding new keywords into the mix. Otherwise, the SEO supplier will be tempted to relax their efforts or possibly do no work at all for you, especially if the search rankings remain good.  Your SEO provider should always be suggesting and adding new keywords.

Without constantly improving your rankings for a variety of keywords or search terms, it will be almost impossible to get a return on investment out of SEO.

2. Not Reacting To Profitable Areas Quickly

Sometimes you might find a very profitable keyword generating revenue that is outside of the keywords you are targeting.  It might be for a product that is selling well or a particular niche.  Often you can jump on these ‘long-tail keywords’ and make them rank well quickly with very little work.  So, it’s often worth moving the focus of your main keywords for a week or so and ranking well on the profitable keyword, as you will then have this ongoing revenue coming in from the extra keyword.

Your SEO provider needs to be constantly looking at your website stats to spot ‘low hanging fruit’ that can be picked to provide instant revenue. They need to be constantly reacting to changes or opportunities in the market.

3. Optimising the Wrong Pages

Sometimes Google will give you a page one ranking for your website but it might be taking searchers to the wrong page. If this happens you will experience an extremely low conversion rate for that search term and it might fool you into thinking it’s a keyword not worth having. However, by making the necessary changes to land searchers on the correct page, your sales could shoot up considerably.  Make sure you look at which pages Google is leading your web traffic to, so you can understand whether it is making sense to the buyer.

If the pages the buyer is landing on are wrong, get your SEO provider to focus some more attention on the correct landing page for that keyword. Build some backlinks specifically to that landing page and funnel your page link to that page for the chosen keyword.

Ideally, a proactive SEO provider will be way ahead of you, constantly making these suggestions as they examine your site and analyze the flow of traffic.

4. Not Getting Click Through

Your SEO provider might be able to get you onto the first page for the Google search, but what if you are not getting many click-throughs?  People will react to the wording in the Google search result description and will click on the result they feel is most relevant to their needs.  If your SEO provider has created Meta descriptions and Meta titles just to get Google rankings and not taken the time to provide relevant and compelling descriptions, clicking through to your site may not seem like the best choice to a potential customer.

Check to see if you are getting the click through you would expect given the information below:

Google Search Position

1. 36.4%. of searchers

2. 12.5%. of  …

3. 9.5%

4. 7.9%

5. 6.1%,

6. 4.1%,

7. 3.8%,

8. 3.0%,

9. 2.2%

10. 2%

Google will tell you how many searches in total a keyword is receiving, so you can assess whether you are getting above or below average click through rates on this keyword.